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您以后的职位:英耐英语 >> 英耐静态 >> 【英耐商务英语】英语干货|5种办法让您疾速提降止进压服力英耐静态Latest News

【英耐商务英语】英语干货|5种办法让您疾速提降止进压服力


出有管是演讲借是一样仄居交流皆需供用到心计心情教的知识。

正正在有用的工妇内,如何提降没有同效能,小耐姐为您梳理了5种办法

让您的表达有声、有色、幽默,正正在他仄易远内心里留下深化的印象,正正在他人的脑海里有特别的痕迹。


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                                                                    Do you want to use the power of words to sway people to think, believe, and act a certain way?

                                                       Of course you do. However, it takes more than simple posting and hoping for the best. 

                                                       It’s about sharing content that makes people care — content that makes the audiences 

                                                       wanting to share your messages with others.


                                                       The good news is that you can use proven methods to connect with people. Crafting content that 

                                                       people care about begins with understanding what motivates them.

                                                       

                                                       Let’s take a look at five psychology-based principles you can start using today.


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【要有故事力】
Use stories over stats
                                                       In the New York Times bestseller Made To Stick, authors Chip and Dan Heath share research 
                                                       that reveals we’re more likely to donate when we hear the story of an individual in need 
                                                       rather than data about an entire impoverished area.

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                                                       Even though an entire area’s suffering impacts more people than the suffering of one person, 

                                                       the individual’s story is appealing because we have emotions when we hear about someone’s 

                                                       experiences, rather than learning about raw data. People connect through listening to stories, 

                                                       not statistics and abstract information.


                                                       To apply this principle, you should tell a story to reach your audience’s emotions. Your content 

                                                       can impact audiences and remain in their memory if you share a personal experience, whether 

                                                       it’s your own stories or someone else’s.


                                                       By creating a personal journey that people can follow, your work can create a greater emotional 

                                                       impact on your viewers.


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【中心价钱塑制】

Answer the question, “What’s in it for me?”

                                                       Showing people how they benefit from reading your work will get you increased engagement 

                                                       from your audiences. For example, Taco Bell’s Twitter feed is known for its witty and interactive tweets. 

                                                       Most importantly, the team behind Taco Bell’s Twitter account knows how to make their content shareable.


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                                                       The brand’s tongue-in-cheek humor inspires brand loyalty and makes the franchise relatable. 

                                                       For instance, deodorant brand Old Spice asked Taco Bell on Twitter, “Why is it that “fire sauce”

                                                       isn’t made with any real fire? Seems like false advertising.” Taco Bell replied, “Is your deodorant 

                                                       made with really old spices?” Taco Bell shows that captivating the audience starts with thinking about 

                                                       what the audience wants, first and foremost.


                                                       So the next time you promote your work, listen to how people react to your message. Are you catering to 
                                                       their needs and their emotions? Whether you aim to provide actionable advice or to entertain (or both), 
                                                       your audiences' feedback can be used to create targeted messages.

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【第三圆证实】

Provide social proof

                                                       These days, reviews and testimonials on products and services are available at the click of a button. 

                                                       People rely heavily on the opinions of others when they make decisions.


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                                                       A study was conducted in which public-service messages tried to convince residents to use fans 

                                                       instead of air conditioning. Results found that telling a group of people that most of their neighbors 

                                                       were using fans was more effective than telling them that they could save $54 a month.


                                                       Peer pressure can be incredibly powerful in shaping people’s perceptions and decisions. 

                                                       There are a number of ways you can use this concept — showing likes, posting testimonials, 

                                                       and providing your audience with proof on how much others like your writing as well.


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【威望背书】

Associate your work with authority figures

                                                       Using an authority figure improves the perception of your work, whether it’s someone people trust, 

                                                       respect or like. If the person is recognized and successful in her own career, it rubs off positively on the brand.


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                                                       For your content, you can ask a respected person in your industry to publicly endorse you 

                                                       or provide a word of praise for added credibility. Can’t find an authority figure? 

                                                       Then try building your own authority by using credibility markers, such as your previous experiences, 

                                                       educational background, or recognition you’ve received.


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【稀缺性挨制】

Build scarcity

                                                       In 1985, Coca-Cola performed an experiment on whether people preferred the traditional 

                                                       Coke or their newer formula. Fifty-five percent of participants in blind taste tests preferred 

                                                       the new Coke, with preferences for the new Coke went up by six percent after the identities 

                                                       of the formulas were revealed.


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                                                       However, when the traditional formula was replaced, people preferred the old Coke.


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【事半功倍的压服计策】

Use Psychology to Persuade

                                                       Understanding psychology is the first step to learn how to send a powerful message

                                                       The next step is to consciously using these principles when chatting with someone, 

                                                       speaking to a crowd, or sharing an article to the world. The final step is to receive and 

                                                       analyze the feedback, so that you can continuously iterate to create a stronger message each time.


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                                                       When you know how to apply these principles, you will be willing to persuade people to listen, 

                                                       follow, and implement what you say. This article was originally published on Medium.


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                                                       出有到达出有了的山顶,出有挨出有开的心门,出有压服出有了的人,压服他人要懂心计心情教,讲求计策;

                                                       传授英语要懂教练本收,讲求办法

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                                                       下一期,您念要进建哪圆里的职场英语干货知识呢?悲支留止,小耐姐战您一同做专业有温度的职场人呢。


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